Navigating Your Target Market (Webinar)

Defining your target market extends well beyond demographics (gender, age, income, etc.). In this webinar, business consultant and marketing expert, Jessica White, demonstrates ways to leverage the power of market research, data mining, and targeted content in your marketing plans. Walk away with strategies to maximize ROI from your advertising budget by navigating your target market from prospects to repeat customers.

Learner Outcomes
Attendees will gain an understanding of:

* Research: Discover Your Target Market, Audience, & Segment
* Market Analysis:  Leverage Statistical Data to Define Your Marketing Strategies
* Targeted Content: Selling Features, Advantages & Benefits (FAB)
* Customer Journey: Navigate Your Target Audience from Prospects to Repeat Buyers

Notes
The UGA Small Business Development Center is a Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.