Think that TikTok is a fad or just for kids? Think again! TikTok has exploded in popularity, with an estimated 1 billion active monthly users. And while it is popular with the Gen Z crowd, its userbase is steadily aging up. So if your target audience includes anyone from age 10 to 60, TikTok could be a strategic digital marketing platform for your business. In this class, we will cover TikTok’s meteoric rise in popularity and how to launch a TikTok strategy for your business.

1. Understanding the popularity of TikTok

2. Setting up a business account in TikTok

3. Understanding the Analytics

4. Creating content to get you noticed

5. Increasing brand recognition in TikTok

Learn:

The importance of creating a business account on TikTok
How the TikTok algorithm delivers content to viewers
How to use TikTok creative tools to develop content
How to increase brand recognition with strategic advertising