Rural consumers often demonstrate a unique set of geographic, demographic, psychographic, and behavioral traits compared to urban markets. This course offers marketing insights and strategies for businesses that want to establish or deepen their roots within rural communities.

Course Outline

Rural vs. Urban Markets:  What’s the Difference?
Rural Trends & Characteristics
Marketing Strategies & Tactics that Hit Home

Learner Outcomes
Attendees will learn how to:

Identify Opportunities & Challenges that are Unique to Rural Markets
Gain Access to Rural Market Statistics
Establish Marketing Strategies that Align with Rural Consumers